Wix × Moneris Online — Modular Campaign

Led the video concept and production for the Wix × Moneris Online modular campaign, remaining hands-on in post-production while directing execution across multiple digital and paid assets. Structured a scalable asset system to support rapid versioning and performance optimization across formats.

Impact: 3M+ views | +143% engagement | +34% close rate | Multi-format paid deployment

Dynamic Versioning Examples:

1. General Market Asset | 2. RBC Localized Segment | 3. BMO Localized Segment

All localized assets were systematically formatted and delivered in 16:9, 1:1, and 9:16 aspect ratios for cross-platform deployment.

National TV Commercial — Proud Partners (Moneris)

Oversaw post-production and broadcast delivery for the national “Proud Partners” campaign, ensuring compliance, brand governance, and multi-format adaptation across TV and digital placements. Collaborated on set with the creative team to supervise key scenes while remaining hands-on in executing platform-specific edits and multi-size adaptations across paid and social formats.

Impact: National broadcast rollout | Multi-platform versioning system | Enterprise compliance sign-off

National TV Commercial — Yes We Are Open (Moneris)

Oversaw post-production and broadcast delivery for the national “Yes We Are Open” campaign, ensuring compliance, brand governance, and multi-format adaptation across TV and digital placements. Collaborated on set with the creative team to supervise key scenes while remaining hands-on in executing platform-specific edits and multi-size adaptations across paid and social formats.

Impact: National broadcast rollout | Multi-platform versioning system | Enterprise compliance alignment

National TV Commercial — Every Step of the Way (Moneris)

Led production of Moneris’ first in-house national commercial, collaborating closely with the creative team to define visual structure and narrative direction. Led post-production end-to-end, remaining hands-on in editing, animation, finishing, final broadcast mix, social and paid adaptations across multiple formats.

Impact: ELT Gold Award | National broadcast deployment | Multi-platform versioning system

National TV Commercial — Merry Carolers (Manulife)

Supported post-production and led broadcast delivery for the national “Merry Carolers” campaign at Manulife, executing additional edits and ensuring final master outputs met brand and regulatory standards. Managed finalization and structured delivery for TV distribution within an in-house agency environment.

Impact: National broadcast deployment | Structured final master delivery | Enterprise-compliant output

Case Study — Are You Covered (Manulife)

Led post-production and executed hands-on editing for the “Are You Covered” campaign case, structuring narrative flow and refining visual continuity to translate campaign strategy into a cohesive storytelling asset. Delivered multi-format outputs aligned with brand and compliance standards.

Impact: Campaign case storytelling asset | Structured narrative refinement | Enterprise-ready multi-format delivery

Digital Series — Retirement Redefined (Manulife)

Led post-production for a Manulife digital series within an in-house agency environment, executing episode editing, motion graphics and animation integration, narrative pacing, and final multi-format digital outputs aligned with brand and regulatory standards.

Impact: Multi-episode digital deployment | Structured post-production workflow | Enterprise-compliant delivery

SaaS Sales Demo — Moneris Go Restaurant

Led the production and post-production of this SaaS sales demo from concept through final delivery, combining creative direction with hands-on execution.

Defined the narrative approach, guided technical UI capture requirements, and contributed to motion design, animation, voiceover, editing, and final polish, while supervising supporting editors to ensure consistency and quality throughout the process.

Impact: Sales-oriented product demo asset | Clear UI-led feature communication | Scalable SaaS marketing support

Instructional Video — Moneris Terminal Training

Produced and structured instructional video content for Moneris terminal training, guiding users through product functionality with clear visual walkthroughs and modular editing. Managed screen capture, motion integration, and delivery optimization for scalable user education deployment.

Impact: Structured training asset | Clear step-by-step visual system | Scalable instructional delivery framework

Financial Education Series — Recognia (acquired by Trading Central)

Independently produced a 32-video bilingual financial tutorial series for Recognia (via Jester Creative), executing full screen capture workflows, animation integration, editing, and structured instructional delivery. Managed English and French adaptations and finalized outputs for deployment within a paid enterprise software environment.

Impact: 32-video instructional system | Bilingual enterprise rollout | Structured software training deployment

Recruitment & Culture Campaign — Moneris

Led and executed post-production for a Moneris recruitment and culture campaign, remaining hands-on in editing and animation to shape narrative clarity and visual cohesion across digital placements. Delivered multi-format outputs aligned with brand and internal stakeholder standards.

Impact: Employer brand campaign deployment | Animation-driven storytelling | Multi-format digital delivery

Customer Spotlight — Moneris

Led post-production and structured delivery for Moneris customer spotlight content, shaping narrative structure and interview flow while collaborating closely with a copywriter to refine messaging and story clarity. Delivered final multi-platform outputs aligned with brand standards across digital channels.

Impact: Customer storytelling asset | Multi-platform deployment | Brand-aligned structured delivery

Moneris Go — National Product Launch Campaign

Led production and executed post-production for the national launch of Moneris Go, remaining hands-on while directing freelancers and internal team members across multiple production lines and campaign updates. Structured scalable asset delivery across broadcast and digital platforms under tight timelines.

Impact: 330K+ views in 2 months | 2,700+ deployments | 10× sales vs Moneris Core

AI-Assisted Versioning & Format Adaptation

Optimizing high-volume delivery by using generative tools to adapt hero content into multiple aspect ratios and social formats. This workflow explores how AI-assisted production can reduce traditional post-production effort while maintaining layout integrity and visual impact across platforms. It demonstrates a scalable system for enterprise-level multi-format deployment.

AI Strategy: From Narrative Prototype to Technical Audit

A comprehensive look at the “Full Cycle” of AI-assisted production. Using the Runway Gen:48 competition as a framework, this case study covers the strategic development of a narrative prototype, the analysis of production ROI, and a rigorous QC audit. It specifically documents the methodology for identifying generative artifacts and implementing professional post-production corrections (After Effects/DaVinci Resolve) when AI outputs fall short of broadcast standards.

Tech Stack: Veo, Google Image Generation, Runway, ElevenLabs, Suno, Adobe After Effects, DaVinci Resolve.

R&D: Photorealistic Simulation & Prompt Coherence

Ongoing research and development into generative video and image tools, focused on photorealism, stylistic coherence, and prompt consistency across iterations. These tests identify stable, production-ready AI workflows that bridge the gap between creative experimentation and scalable commercial application.

Engagement Types

• Senior Video Production & Post-Production Leadership
• Contract Campaign Oversight
• Broadcast & Digital Delivery Management
• Scalable Content Workflow Implementation